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Feb 7 / admin

Your Fans, Your Brand

Your Brand, Your Fans

Razorfish delivered a comprehensive study in 2009 discussing the relationship between big brands and their customers.  We think most of what they discovered is relevant in the Arts and Entertainment realm also.

http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf

Here’s a couple snippets of the study:

“…according to our study, consumers don’t want a conversation with brands—they want deals. Of those who follow a brand on Twitter, 44% say access to exclusive deals is the main reason. The same holds true for those who “friended” a brand on Facebook or MySpace, where 37% cite access to exclusive deals or offers as their main reason.”

So what is your brand saying?  Are you giving your fans a chance to not only follow your Entertainment journey, but be exclusively rewarded for their support?  Think hard about how you want to give fans access is this new era of Entertainment 2.0.

Your fans are opening their doors for you to interact with them in different ways.  Show them your appreciation by offering them anything from a shout out to your biggest supporter on your next album to a personal Skype Call saying hello and thanks.

“While conventional wisdom holds that consumers don’t want brands encroaching on their social or personal lives, this is far from the truth. In our 2008 study, we found that an overwhelming majority of consumers (76%) welcomed brand advertising on social networks. 2009 is the year of the “fan.” According to our study, nearly 40% of consumers reported having “friended” a brand on Facebook and/or MySpace and 26% have followed a brand on Twitter. The myth of marketing-free social spaces is just that. The “dialogue” between brands and consumers is not only frequent, but also welcome.”

This study on brands is not just applicable to the Wal-Marts and Amazons of the world.  Your brand just very well may be one of the most important parts of your success.  Are you being engaging? Are you opening the dialogue?

If the above excerpts aren’t enough to convince you about the importance of direct interaction in this Social Media age, then perhaps this is:

“Engagement equals affinity. Moreover, brands that use digital to drive awareness also drive sales: 64% of consumers report making a first purchase from a brand because of a digital experience.”

Your Brand equals Your Fans.  Think about it.

Entertainment Brand

Your Fans, Your Brand

  • In the old days, people would talk about your brand around the
    braai fire or on the golf course. They still do the same now, but
    probably with everyone also being online on their smartphones at the
    same time, tweeting whatever was deliberated between ...

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